Driving the International Expansion of Our Company: The Spanish Chamber of Commerce and Its Support for EIPC

• December 3, 2024

The Spanish Chamber of Commerce plays a crucial role in promoting business competitiveness. n this context, EIPC has received support through grants aimed at strengthening our brand and international market presence. The Competitiveness programme supported by Spanish Chamber of Commerce is designed to enhance the ability of Spanish companies to compete globally. This program covers key areas such as strategic marketing, foreign trade, and digitalization—essential elements for success in international markets. Among its standout initiatives is the International Mentoring Program, which connects companies with experts across various disciplines to optimize their internationalization strategies.
EIPC, as an industrial company with an international focus, has been one of the beneficiaries of this program. The support has been concentrated in two main areas: specialized consulting and international promotion activities.

Specialized Consulting: Branding and Digital Positioning

Branding is a fundamental pillar of modern business strategy, especially in competitive international markets where companies must stand out. Thanks to the support of the Chamber of Commerce, EIPC has embarked on an improvement program to enhance our brand image and digital presence.

1. Strengthening Corporate Identity At EIPC we are working on the consolidation of a coherent and powerful brand, which reflects our values as a company and contributes to positioning us as the benchmark in microfusion, reflecting the company’s values, quality and experience in the industrial sector. This includes the creation of different communication pieces and the development of promotional materials aligned with the guidelines of our visual identity.
2. Optimizing Digital Presencel In an increasingly interconnected world, having a strong digital presence is essential. EIPC has implemented strategies to enhance our online visibility through a comprehensive content creation and dissemination plan for our website and social media platforms (LinkedIn). Our goal is to boost online positioning, increase visibility, and strengthen interaction channels with clients, suppliers, and industry partners.

International Promotion Activities: Trade Fairs and Conferences

Participation in international trade fairs and congresses is a key strategy for any company that aspires to expand its market. The support of the programme has facilitated EIPC’s participation in sectoral events of the highest level, offering unique opportunities for networking and business generation. In 2024, EIPC attended the following sectoral events:

Global Industrie Midest, Paris

The Global Industrie Midest Fair, held in Paris, is one of Europe’s most important industrial exhibitions. This event brings together key players in the manufacturing industry, including manufacturers, suppliers, and distributors. EIPC attended as an exhibitor, presenting our products to a highly specialized audience, establishing strategic contacts, and analyzing emerging industry trends.

Industrial Valve Summit, Bergamo, Italy

Specialising in industrial valves and related technologies, the Industrial Valve Summit is a leading event in its segment. EIPC’s presence at this fair has allowed us to present ourselves as a supplier of part solutions in the competitive niche of industrial valves and fluid control, a critical area for sectors such as energy, chemical and petrochemical.

Congreso EICF, Nápoles

The EICF (European Investment Casters’ Federation) Congress brings together the major players in the microfusion industry, and at this forum EIPC had the opportunity to share our technical expertise, learn from industry innovations and establish partnerships with other market leaders.

CastForge, Stuttgart

CastForge is the most important event for industrial metallurgy focused on foundry, forging and component processing. During this event, we at EIPC have strengthened our network of international contacts, presenting a complete catalogue of products at our stand and at the same time carrying out intensive commercial prospecting in Central Europe.

The support of the Chamber of Commerce in 2024 through the International Mentoring programme, funded by the European Union – NextGenerationEU, has provided EIPC with valuable tools to consolidate our position in international markets. This support is not only contributing to strengthening EIPC’s competitiveness, but is also demonstrating the positive impact that well-structured initiatives can have on the internationalisation of Spanish companies.
This case highlights the importance of continuing to support companies on their path towards internationalisation, ensuring that we can compete on a level playing field in an increasingly globalised market.